How Ranking A Website Works
Search engines allow Internet users to scour the web in an instant. If a person has a question, they simply input it into their favorite search engine and relevant results are shown to them. However, webmasters want to know exactly how these results are determined and what they can finally do to increase their own website’s rankings.
Web Page Crawling
Every search engine has an automated method of finding and analyzing a website. This is done through what is called a “crawler.” These pieces of software will find a website and follow its links so that they can find new content and index a website. When a website is indexed, this means that it will now be utilized in the overall calculation of the search queries that are analyzed. However, not every page crawled will be indexed. There is no need for pages that have little-to-no content to be indexed.
Content is the essence of a website. Every last tidbit of content will be analyzed by a search engine. Through the algorithm in place, it will be possible for a search engine to determine what a particular page is about and how relevant the information is. There will be many other factors included in the overall ranking, but this is the foundation that the search engines will first consider.
Now, every element of a website’s on-page and off-page optimization can be considered a signal. These signals are essentially cues that alert the search engine that a particular website or webpage is of value. Among these cues are:
- Content relevance and structure
- External and internal links
- Social signals
These signals can be both good and bad depending on how they match up to what a search engine deems as appropriate. While high quality links pointing to a website will be beneficial, low quality links from spam-related sites will be deemed unacceptable. All of these factors, 200+ for Google’s search engine, will all be used to determine how a website is ranked.
Search engine optimization is simply a collaboration of signals that will ultimately be used to determine the worthiness of a site’s rankings. For example, if a website is considered an authority, they have gained the trust of their users and they cater to only those in Ireland, search engines will realize all of this. Website owners can start on the road to achieving high rankings by ensuring that they have great content, establish a social presence, are included in citation or local directories and receive links from high quality websites.